There are two assignments that have to be done
End of chapter case ( p91)
This case is about the change initiative at Kempinski Hotels as the company prepared for dramatic expansion while endeavoring to adhere to its core values. The company was able to successfully navigate this change process by clearly explicating the corporate values and integrate those values throughout all of its properties and across all levels of work. The key was top management providing the necessary resources and support in order to implement the desired culture in the ever-expanding organization. By listening to the staff and sharing stories of how the culture was imparted through employees into customer experiences, the cultural shift was successful and enduring.
- Why did Norcao think that employee engagement was important? Can you explain the importance of perception in this case?
- Describe how Kempinski used social cognitive theory to establish their corporate culture and core values
- What reinforcement activities were chosen to support the growth plan at Kempinski Hotels?
Please read the New York Links to an external site. Times short article Download article and discuss the cause of the drop in life expectance. Please be sure to include analysis. (Response should be about 250 words or more.)
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