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Political Marketing – An ‘emphasis on the “consumer”, the voter, and the satisfaction of consumer wants, differentiates political marketing from earlier forms of political salesmanship…’

November 5, 2014| Papers Haven

Political Marketing – An ‘emphasis on the “consumer”, the voter, and the satisfaction of consumer wants, differentiates political marketing from earlier forms of political salesmanship…’

1. An ‘emphasis on the “consumer”, the voter, and the satisfaction of consumer wants, differentiates political marketing from earlier forms of political salesmanship…’ (Scammel, 1995, p.8). Discuss.

 

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