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Marketing

January 14, 2015| Papers Haven

Marketing

Superdry

Project description

Need to use below questions, theories and models for analyzing Superdry this fashion’s brand company in this essay.

1.Analyse and describe the Macro and Micro environmental factors that affect your company. How does the competitive environment influence marketing decisions? [Firstly, use PESTILE model-(1.Political/legal; 2.Economic (macro); 3.Social Cultural; 4.Technological; 5.Industrial; 6.Legal; 7.Ecological) analyze the Macro-environment, Secondly, use Porter’s 5 Forces-(1.Supplier; 2.substitues; 3.Competitive Rivalry; 4.Buyers; 5.Barriers to Entry) and use market analysis for analysing the Micro-environment,

2.How has the company responded to changes in the environment? What factors may influence the company in the future?

3.Critically analyse the companys marketing activities and results over the last 3 years. What is the role that marketing has played in the organisational success?

4.Evaluate the current marketing strategy. What are the strategic priorities for the future?

5.Briefly outline any recommended changes to marketing strategy or activities

Please apply “TOWS Strategic Alternatives Matrix”, “7 P’s-Product, Price, Place, Promotion, People, Processes and Physical evidence”, “Product Life-Cycle”and “BCG Group Matrix”, “Ingredients of Market Orientation-Customer Focus, Strategic Perspectives, Supportive Corporate Culture, Inter-functional Co-ordination and Competitor Awareness”, “Customer Relationship Management”, “key Features of Varied Market Types”, “The Value Chain-”Porter 1985″”, “HR Management analysis”, “The McKinsey 7S Model”, “Resource analysis-Tangible, Intangible and Human”, “Extent of competitive advantage, sustainability of the competitive advantage and Appropriability”, “Marketing Segmentation, Marketing Targeting and Marketing Positioning”, “Five product levels (Kotler)”, “Brand Strategies and Brand Development Strategies”, “SERVQUAL Model”, “Brand Experience” and “Service Marketing” those kinds of theories and models in this essay.

Some theories and models can apply by table or graphic in the appendix!

Referencing Requirements:

Make use of tables or graphs to present key relevant data these may be placed in the appendices but must be referred to in the report.

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