Introduction: Provide an overview of the business that you audited. Include a brief description of the products or services it provides.
Generate a written report that in includes the following sections:
o Introduction: Provide an overview of the business that you audited. Include a brief description of the products or services it provides. Highlight significant milestones in the company’s history. Describe their target market and their current main marketing strategies.
o Methodology: Describe how you conducted your research. What social media sites did you visit? What search strategies did you use (i.e., keywords used). What criteria did you use to select the sites you reviewed in this report?
o Results: Summarize how the company is using the various forms of social media. What do they do to engage their social media audience? How often do they update their social media sites? How do they deal with criticisms that are posted on their social media sites?
o Conclusions Based on your social media audit, comment on the effectiveness of their social media strategy. Does their social media approach meet the three C’s of good social media practices (content, consistency and creativity)?
How well does it fit with their overall marketing approach? Are their social media efforts helping to capture their target market?
o Recommendations: Provide some suggestions for improving or expanding the company’s social media use and presence. Provide examples to support your recommendations.
o References: Any facts that you paraphrase or quote from require a reference. References need to be made in two places, a notation at the end of the material you are using and a list of all sources referenced at the end of your paper. For those who may
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