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Expanding on your product offering from Week 2,provide the product mix for your team’s new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.

October 20, 2014| Papers Haven

Expanding on your product offering from Week 2,provide the product mix for your team’s new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.

this is the entire assignment
Hi Team,

I decided to take an early look at this assignment where I fell behind this week. I was thinking we can each take 1 section. We have to use our first paper as guidance as this is part 2. I will take first bullet. I can combine and edit if need be.

Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets.-Jennifer
How you will manage each stage of the PLC and include tactical plans for the Four Ps at each stage
Expanding on your product offering from Week 2, provide the product mix for your team’s new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.
Create a new positioning statement for your product, and provide justification for your new positioning strategy.
Let me know what you think?? I will post paper in APA format with sections to be filled in by Wednesday.

thanks again for another fantastic week!

Jen

 

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